What you will learn & earn

What you will learn

Through project-based learning, you will gain valuable skills needed to succeed as a marketing professional or entrepreneur. You will learn about: 

  • Market Research
  • Product Managment
  • Business Development
  • Product Development
    Digital Marketing
  • Project Management
  • Business Planning
  • Entrepreneurial Finance
  • Integrated Promotions

What you will earn

High-demand jobs, excellent pay, and exciting opportunities

  • Marketing positions in King County requiring a Bachelors degree are in high demand and pay an average of $85,000 per year and up. Marketing positions requiring a bachelors degree are high-growth and high-demand nationwide. (see: US Department of Labor for Marketing Managers and AnalystsONET Online Report for Market Research Analysts and Marketing Specialists.
  • 49 percent of senior hiring managers reported difficulty finding qualified candidates for marketing-related positions when surveyed. The Workforce Development Council of King County Pipeline study showed an annual shortage of 377 candidates for Market Research Analyst positions requiring a Bachelors degrees (page 43, occupation 36).
  • Entrepreneurs are needed and the start-up culture is highly valued in our economy. As a BAS student you will have the opportunity to build a launch-ready business and present your idea to business leaders and investors. According to the Kauffman Foundation, "Nearly all net job creation since 1980 has occurred in firms less than five years old."