New Marketer Brings New Ideas
MacKenzie Hizon, Director of International Outreach
Hizon joined GRCC’s International Marketing team in April
2008. She is the Director for International Outreach, and
the lead contact for Vietnam and other regions.
MacKenzie brings a unique
passion and talent to the International Programs Marketing
Team. It's called Web 2.0.
What is Web 2.0? More and more
colleges and universities are using Web 2.0 technology in order to reach out and
engage current and prospective students. Students are tired
of reading static Web pages and PDFs. Students want to
interact with other students online. They want to see videos
and read blogs. Students participate and exchange
ideas via social
networking websites such as: YouTube, MySpace, Facebook, Youmeo,
Twitter, and Flickr.
MacKenzie said, “I saw an opportunity to showcase all
the amazing things we do at Green River by posting our
message where the students are everyday."
been instrumental in kicking off some of these Web 2.0
projects. She has worked together with the advisors and
marketers to create:
Social Networking Sites:
MacKenzie has experience
using social networking sites such as Facebook. She
hopes to continue to integrate this method of
communication between students and agents. If you
don't currently belong to
Facebook, here is an
opportunity to sign up so that you can get the latest
updates, videos and photos. Here's a helpful
How-to Guide to creating a Facebook Page.
Facebook - created by Alvin Tai, IP
Advisor for current students
There is much more to come.
The IP Marketing staff are looking forward to creating more
innovative ways to keep you and students in touch with Green
River Community College.
Future Projects will
Feature articles written
"Ask a Student" - new
chat feature that allows students to chat with a current
MacKenzie earned a B.A. in Business Administration, an M.A.
TESOL/Educational Linguistics; she studied in Australia for
one year and Thailand for 6 months. MacKenzie has traveled
extensively throughout Asia, including Vietnam, and she
lived in China for a year, teaching and serving as the
marketing coordinator for an English language school.
MacKenzie has a strong marketing/sales background as well as
experience in all aspects of international education:
marketing, recruitment, advising, instruction, and service