Green River College Branding & Identity Guide

Brand & Identity Guide

Introduction

This Guide is a resource that describes the visual and verbal elements that represent Green River College´s brand and identity. These guidelines reflect Green River College´s commitment to quality, consistency and style.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our College.

The Green River College brand, including the logo, name, colors and identifying elements, are valuable company assets. These easy to follow guidelines are designed to assist you in applying these assets to engage your audience, heightens awareness and fully experience Green River’s brand.

Each of us is responsible for protecting the company’s interests by preventing the unauthorized or incorrect use of the Green River College name and marks.

Overview

A strong visual identity serves to position Green River College as a leader in higher education. Mindful and consistent use of the identity guidelines across all platforms, enhances the world’s recognition of who we are and visually reinforces our reputation for quality and leadership. This Guide will assist you in making informed decisions that support and strengthen our brand identity.

The key to success for any graphic system relies on you to replace any logo that previously existed or does not follow the current Green River identity guidelines. Including all stationery, printed marketing collateral, advertising, wearables, promotional items, websites, videos, and digital media. This also includes a family of logos for Green River College’s campuses, programs, divisions, and other areas.

Use of the logos and creation of graphic assets is managed by the office of College Relations. If you have questions, please contact:

• Philip Denman, ext. 2300
  Director of Communications
• Michelle Fujimoto, ext. 2301
  Director of Creative Services
• Keegan O’Connor, ext. 3311
  College Relations Project Manager

This identity system replaces any logos that already exist. For clarification about which logo you should use, contact Creative Services at ext. 3318.

The implementation of the graphic identity is yet another example of the College’s commitment to excellence.

How to Use this Guide

Browse the Branding & Indentity guide by using the Section Menu and site breadcrumbs to move between sections, or start by selecting a section below.

• Mission, Vision & Values
• The Green River College Logo
• Spirit Marks and Athletic Logos
• The Green River College Seal
• Color System
• Web Accessibility
• Imagery and Photography
• Typography
• Communication Tools
• Green River College Voice
  • Writing Style Guide
  • Messaging
  • Writing About People
  • Writing for Accessiblity
  • Writing for Translation
• Social Media Style Guide