Types of Better Web Writing
When writing for the web, using plain language and sharing information as succinctly as possible allows users to find what they need, digest the content and use it to meet their needs.
Users often skim websites, rather than read them in full. Research has shown that short, concise paragraphs and bulleted lists work best for web use. Other suggestions include:
Webpages may not exceed 350 words, however, even that is often too long. Long complext sentences, industry specific jargon and obscure acronyms should be avoided.
Use the “Inverted Pyramid” style of writing
Your first paragraph is the most important one. As such, it should be brief, clear, and to the point in order to quickly engage the user. Put the essential and most interesting information at the beginning. Include additional information in order of diminishing importance.
Use terms that are commonly used to describe your topic. Avoid using proprietary terms and abbreviations as much as is possible.
Break up your text with brief but descriptive headings and subheadings so users can find information faster.
Break up different ideas into different paragraphs
Long, dense blocks of text are intimidating to readers. Several short paragraphs are preferable to a single long paragraph.
Make your text skim-friendly
Use bulleted lists in place of long series or text lists whenever possible.
Highlight only as necessary
Use bold very sparingly to draw attention to an important point.
Use the proper case
Sentence case is much easier to read than uppercase. To emphasize an important point, use bold.
Resources and Tools
- Project Request Procedures
- College Relations Service Catalog
- Branding & Identity Guide
- Creative Asset Wizard
- Disclaimers & Publication Statements
- Green River College Photo Library
- Content Manager CMS Login
- Web Support
- Digital Signage Content Guide
- Photo & Video Release
- Media Rights Release
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Mike Hahm | Director